(or “Good Evening” as the case may be for you.)
My name is
Art Director, Designer
— and —
I live in Brooklyn with my wife and kid
I work for Columbia University Medical Center
where I lead design and strategy
for a new in-house web group.
I work in digital interactive media:
information, and workflows
that have a computer behind them.
I’m adept at making these things myself and I specialize in
helping other designers make the best things they can.
I’m keenly interested in using
design as a tool to solve
both concrete and abstract.
I believe design is a social medium
that relies on a complex and ever changing system
of signs that transmit and provoke myriad
connotations & contexts.
In other words, it’s not just about
making it “intuitive” or “professional”. (that’s the baseline)
I spend a lot of time thinking about
Everyone creates in different ways.
As an art director it’s important to find
processes and tools that help everyone
to get the most out of what we do.
Of course, I’m also interested in technology.
I’m a web standards zealot. I’m an idealistic proponent
of the semantic web. I believe in collaborative,
open source software and data standards.
I’m particularly excited by finding
elegantly simple solutions to problems
that might otherwise be tackled by brute force complexity.
Its my experience that the more complex a system becomes, the more fallible it will be. Work smarter, not harder counts for machines too.
And finally, and somewhat unusually for a digital media professional,
I’m a typographer. I trained as a typographer and publication designer and I recently completed Cooper Union's certificate program in typeface design.
I’m a reader. Most of the internet is for reading.
Most of the web has terrible typography.
I want to fix that.